How to Distribute Your Marketing Message: A Case Study

We brought this client to just under eight figures in just a couple of years: Not that long ago i was contacted by a security firm that had the opportunity to break into the high-end corporate world. It was one of those once in a lifetime opportunities to take over all the security for a major corporation and they wanted help designing the sales presentation. So, i worked with them on that and then not that long later they came back because corporate had given them.

The deal and continued handing them additional locations, which was great, but they also had started to realize that a business built on one client isn’t really stable, and so they had the aha moment of hay.

You know what we need to bring in other clients, and then they were starting to realize that you know maybe this mom-and-pop brand that we originally built because we were serving both residential and commercial clients isn’t going to recruit. You know the high-end clientele that we really need, so we can balance the business out on top of that, they were also starting to realize that maybe putting our logo on you know, Takaiya placemats isn’t getting our message in front of them at least not in a Way that they’re actually paying attention to so they came back and said: hey.

Can you help us build a full-scale marketing strategy and so we said yeah, absolutely, of course we can so we dug in as we always do, starting with the target market.

We designed a marketing message that we felt would really appeal psychologically to this target market. That said, you know your company deserves better than most of what’s out there. You deserve a security firm that takes you as seriously as you take taking care of your clients. You bend over backwards to take care of your clients. Let us do the same for you. We are truly upholding a higher standard in the security industry, and so once we had that. Okay, we said: okay, here’s our target market, here’s our marketing message. Now we got to ask ourselves, so how do we communicate this marketing message and what i am constantly reminding my clients about?

Is that it’s less about what you say and more about how you say it, especially when you’re speaking to a higher end market, although price does matter in the corporate world, the good news is. We are almost always a better price point due to the technology that this security firm was employing, and so we realized that price didn’t have to be the end of the conversation.

Nor did it have to be the start, building a really beautiful, cohesive brand right. We needed to show our clientele subtly that we understand them and we care about them and their needs. So, we started by we redesigning the web presence and the brand our target market was a busy wearing too many hats professional.

They didn’t have time to look at a complicated logo that had too many lines going every which direction, so we cleaned up the brand. We worked very hard to make sure that it spoke of professionalism, strength, clarity, so that the person who was doing the research would find the website can’t feel confident in the brand and then we laid out the website.

We coordinated a photo shoot. We did everything to lay out this website so that it felt personalized but also executive. In addition to that, we lay out to think we. We actually sat down and thought about. Okay, what needs to go where on the website when people come to the website for the first time, what information are they looking for?

Let’s make that really obvious, so they can get there once they get on that page.

What information do they then need? Next?

Okay, once they get to the next page, what do, and so each page led to the next and the next, so it took a visitor about seven minutes to get through the entire website and communicate our entire brand promise on multiple pages consistently with the same branding. The same design and the same message on each page, seven minutes fairly quickly, make it easy for them to get the information apply for a quote and move on. Next up, we tapped into a custom-built corm, and we designed a streamlined series of customized contacts for each process.

So, we set it up that each step will automatically trigger the next step, so the sales rep for the company would go out and start. The initial outreach, and then the corm once they got put into the corm, would then trigger the next step and the next step and the next step to automatically be executed by various members of the company, so that this person was receiving consistent touches from multiple people.

That felt personalized and felt directly related to them. So, they began to understand and appreciate that our brand understands and cares about you and we’re a team here to support you. At the end of the day, our goal was to design a solidly beautifully put together brand, but also a beautifully executed strategy that drove interest to the website where they could easily collect information and drive themselves into becoming a client.

They needed to know that we understood them, so we gave them customized information.

They needed to know that we understood what they needed, so we built the website around them 100, backed by an extremely smart nonpoint sales system. We brought this client to just under eight figures. In just a couple of years, most importantly, they can now step into any marketplace any corporate office with a marketing strategy and with a brand that backs up their brand promise of upholding a higher standard.

https://hop.clickbank.net/?affiliate=aff61bz25k&vendor=realityenc&pid=indexvsnodatc&tid=aff61bz25k