My name is Chris Palmer with chrisp palmer. org so
I don't want to waste any time I want to get into these tips so here we go let's first and foremost
what I've noticed is the people that I talk to business owners they don't already have a place to
sell leads or rent the actual site make sure you have a place to rent the site or sell the leads
that's number one before you get started make those relationships next know what every lead is
worth if you're in Roofing let's say the roofing lead is worth $35 whatever the niche Roofing
chiropractor anything know what every single lead is worth the reason is is whether you decide
to sell leads or rent the whole website you know what the value of every qualified lead is going
to be worth over the long run over the course of a year knowing what the lead rates are is crucial
then you can negotiate a good deal not only for the person you're offering the services to or the
website or the leads but also yourself next is Target the right key words so I'll use an example
exact match domains in a small City the sites are going to rank right away it's such a small
industry or Niche plus a small area that there's no volume there's not even a chance for conversion
right so what I'm looking at right here and what I'm showing you is make sure that there's some
type of traffic right or talk to somebody that knows the industry look at traffic and CPC CPC is
going to be commercial intent value right there's commercial intent there's a possibility that this
can convert that's why somebody's willing to spend $22 per click right so I like to make sure that
there's some type of traffic some type of CPC somebody's betting on it right so what we want to
make sure of is we know what the lead value is we want to know that we can sell the leads we want to
know what the leads are worth we want to know what the volume in the CPC is on top of that we want
to make sure we're targeting the right services in the right areas for instance like I was leading
to Richmond is one of the largest cities I'm not saying Target the biggest but you don't want to
go for something like middleberg middleberg has 700 people and the CPC and the volume you can
tell right target areas that there's actually people looking do your homework first is what I'm
getting at all right so let's move on to the next one qualified leads are different than sales when
somebody comes to the website there's phone calls there's lead forms any one of those could be a
qualified lead but actual sales or cases for a lawyer is far different than an actual lead leads
and sales are two different things so what I want to lead you to take a look at this little stat
here between 2% and 5% of uh websites and I know things vary depending on industry Ecom affiliate
local sites so we have a number that we can both get to let's say it's 2 to 5% conversion rate
again conversion doesn't mean sale or actual dollars for you or the person you're selling the
site to or renting it to right but let's say you have 5% and let's take a look at an example
and what you want to do is you want to put in the keyword that you want to Target once we put in
the keyword that we want to Target we want to look at sites that are in the positions that we want
to be in put up the money do the labor the cost the hosting do all the work that's necessary and
we get in position what is our profit potential right so let's take this website here Virginia
lawyers bring it into semrush or whatever tool you're using m HRS whatever doesn't matter put
the website into the tool and take a look at that specific page in this instance this specific
page ranking for a car accident lawyer in Richmond gets 123 visitors now if we use the math from the
average conversion rate percentage which is 5% at the high end we take that 123 and we minus the 5%
which is six leads six leads per month that this page would generate potentially right now if you
know what each lead is worth you can come up with an approximation each month of what you could
rent the site for you would do this for every page on your site right now you have a fair value
if you're selling leads what you have to do is negotiate a price per lead that you can both feel
comfortable about so this is how you figure out what the lead is actually worth what the page is
worth if I do the work this is the payoff in this case it's six per month so if this was a roofing
client so 6 * 35 would be $210 per month time 12 right that's $2,520 in a year that that page
potentially could be worth so then we have to take that cost right there our profit potential
and we have to subtract actual dollars that are going to be spent to set up the website how much
time did you actually invest setting everything up doing the research what's your time worth so
time value the cost of Hosting for the year per page cost to create the content upload the
content Interlink the content image cost the labor overall to run the website what is the
actual costs once you come up with the actual costs that you have plus you know what your profit
potential is then you have to make a decision the money that's left is that worth your time in
investing in this new project this is the tip that I have to give you because everybody that
I talked to they had the website they targeted the small area they were ranking but they didn't
look at the potential the ranking potential The Profit potential because once you know how much
money potentially you can make then you know how much you can invest potentially and how much time
and effort and resource my name is Chris Palmer I hope this has been helpful I know I showed you
a couple examples um you can do this no matter what I hope this has been helpful I was just
going to show you another one but I don't want to make this video too long hopefully this
has been helpful I'm Chris Palmer with chrispalmer.org and greyhatseo.com I look forward to seeing you in the
next video I'll see you in the next one bye-bye.
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